Customer Value Flowchart


This form is a template for creating campaigns using all the different media assets.


The following flowchart outlines the CVO system.

Download this PDF version and tack it to the wall next to your workstation. If you plan to execute this plan, you’ll need to reference it often.

When you’re learning new tactics like Facebook Advertising, Google Analytics, or SEO, you’ll need to constantly remind yourself of the CVO process. Otherwise, you’re wasting time and money.

This is a warning: There is little profit in understanding, for example, Pinterest advertising or Search Engine Optimization (SEO) in and of itself. There is enormous profit in understanding how to apply these traffic strategies to the CVO process.

Here is a flowchart of the Customer Value Optimization system…as used by Starbucks,McDonalds, Amazon and BestBuy.

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